Surmounting perception barriers


The first time Phillip Cox CEO of the Romanian winery Cramele Recas (pronounced, I think, Cram-el-lay Rek-ash) came within my radar reach was when a number of luminary wine writing colleagues starting tweeting about their Orange wine, launched onto the UK market by Lidl.
Often the tweets were about comments made by others expressing their concern about the audacity of Cramele Recas selling their Orange wine well below the usual price for this ‘new’ style of wine, made with white wine grape varieties, which include skin contact, as in red wine making. Such a pricing policy was surely besmirching the good name of the wine style and of the world’s other producers, some outraged commentators raged! (Yes, I know, there are far more important things in today’s world to be outraged about!).
Facebook Colin Harkness
Twitter @colinonwine

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