The prosecco wars


I’m almost certain that everyone reading this column will have tasted prosecco in the last few years – if you’ve resisted, sticking solely to cava, and maybe occasionally champagne, as a second choice, of course, then I congratulate you. However, I digress from my theme!
As I’ve said before there has been a tidal wave of prosecco, of almost tsunami proportions, flooding the UK high streets, which apparently goes unabated. (In a decade UK sales of prosecco grew from 1 million bottles to 60 million!). Whilst the UK is in fact the largest market for the Italians, prosecco sales have been increasing very nicely in other parts of Europe, and indeed, the world! It’s a marketing dream, which brings in millions for the Italian prosecco producers!
Facebook Colin Harkness
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