MÁLAGA’S provincial government, the Diputación de Málaga, has announced a major investment in the Serranía de Ronda’s blue-walled village of Júzcar, with €300,000 to be spent on additions including new attractions and infrastructure improvements.
The homes and public buildings of Júzcar were first painted blue by Sony Pictures as part of a promotional campaign for the studio’s 2011 The Smurfs movie, which also had its premiere in the village. Júzcar, with a population of around 230, quickly became a popular tourist attraction known as the Pueblo Pitufo (Smurf Village).