Alicante city is also reaching out to UK residents – following in the footsteps of the regional government.
Mayor Luís Barcala and tourism councillor Ana Poquet unveiled their ‘Alicante City, where summer never ends’ campaign.
Adverts on buses and billboards will tell Britons in London, Manchester, Bristol and Edinburgh that the city sees 320 days of sun.
More in Friday’s Costa Blanca News
