I’ve lost count of the number of wine tastings I’ve presented in restaurants over the years! I’ve really enjoyed them and, judging by comments I’ve received, they go down well with those in attendance, plus the restaurants concerned and the bodegas whose wines we’ve tasted!
I’ve worked with these restaurants to help bring in new customers, to introduce people to eateries that they hadn’t previously visited. I guess that for some clients it was a one-off experience, but I know for a fact that many returned, making themselves into regulars. Everyone’s a winner again!
When selecting the restaurants’ wines for the tasting I’ve taken care to ensure that usually at least one of the House Wines was included in those scheduled for the tasting. Being honest, mostly in days gone by, there have been some restaurants where I decided not to do a presentation as the house wine selection, particularly, wasn’t of the quality that I knew my usual attendees would expect. Far more often than not though, House Wines were good enough to be spotlighted at such a tasting.
However, there has to be a balance – people should be able to taste the quality of the wines selected by the restaurant as their house wines, but new clients also would like to taste the quality of the fine wine list. All of this has to be within a budget framework that makes a profit for the restaurant on the night (albeit that the larger profit will be the addition of new clients), so they can’t let me loose on all the most expensive wines!
NB my next Wine Show on www.valleyfm.es is tomorrow, July 4, starting at 12:00 – 13:00 hrs (CET). Great music as always and, of course, good wines tasted, with associated info & chat! I hope you can listen in!