Focussing on monovarietals and their terroirs

0
31

Viewing the labels of the portfolio of wines made by Casa Rojo is akin to a visit to a contemporary art gallery. This innovative bodega, whose base is in Jumilla, but whose peripatetic winemaking spreads across the length and breadth of Spain, is clearly very interested in design – and, of course, its impact on consumers.
With so many wines from which to choose the consumer can become baffled at times (unless she/he is a regular Cork Talk reader of course!), so marketing becomes imperative. There are several studies that have proven that labels sell wines, but as I’ve said before, the label design will sell one bottle – it’s what’s in the bottle that will determine whether the consumer returns for more!

Contact Colin: colin@colinharknessonwine.com Twitter @colinonwine
Facebook Colin Harkness Youtube Colin Harkness On Wine.

Read more in this week’s print edition or go to e-paper

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.