Viewing the labels of the portfolio of wines made by Casa Rojo is akin to a visit to a contemporary art gallery. This innovative bodega, whose base is in Jumilla, but whose peripatetic winemaking spreads across the length and breadth of Spain, is clearly very interested in design – and, of course, its impact on consumers.
With so many wines from which to choose the consumer can become baffled at times (unless she/he is a regular Cork Talk reader of course!), so marketing becomes imperative. There are several studies that have proven that labels sell wines, but as I’ve said before, the label design will sell one bottle – it’s what’s in the bottle that will determine whether the consumer returns for more!
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