The Valencia government is stepping up its tourism campaign in the UK – now targeting advertising at potential visitors.
In a press release, the tourism department noted that they were looking to ‘seduce’ the British public.
A total of €600,000 is being spent on bus and taxi ads – and publicity in newspapers including The Telegraph, Daily Mail, Mail on Sunday and Sunday Times, as well as an ‘important online campaign’.
Full report in next Friday’s Costa Blanca News
