On the buses


The Valencia government is stepping up its tourism campaign in the UK – now targeting advertising at potential visitors.

In a press release, the tourism department noted that they were looking to ‘seduce’ the British public.

A total of €600,000 is being spent on bus and taxi ads – and publicity in newspapers including The Telegraph, Daily Mail, Mail on Sunday and Sunday Times, as well as an ‘important online campaign’.

Full report in next Friday’s Costa Blanca News

Read more in this week’s print edition or go to e-paper

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